Episode 16

full
Published on:

4th May 2021

How to Create a Podcast that Educates and Entertains with Michele Hoffstead

Launch and grow an entertaining and educational podcast with a work colleague! This episode of Podcast Tactics features a pharmacist who has created a show with a friend and colleague. Their podcast uncovers what they and their fellow pharmacists encounter in their everyday practice. Listen in for helpful podcasting tips and advice!

Be sure to join the mailing list at https://podcasttactics.com/ so you can keep learning, get inspired, and stay motivated!

Please share what you got out of this episode by leaving a review at https://www.podchaser.com/PodcastTactics

Learn More about Michele and Her Show "The Script RX Podcast"

  • Blog: https://thescriptrxpodcast.wordpress.com/
  • Podcast Site: https://anchor.fm/the-script-podcast
  • Facebook: https://www.facebook.com/thescriptpodcastm2/
  • Twitter: https://twitter.com/rx_script
  • Instagram: https://www.instagram.com/marvelredtroll/
  • YouTube: https://www.youtube.com/channel/UCJKh2GYhkf11atnQuN77Gew

Episode recorded on February 22, 2021.

Music by Valence - Infinite [NCS Release]

DOWNLOAD: http://ncs.io/infinite

Transcript
James:

In this episode of Podcast Tactics, you will learn how to create

James:

a podcast with a work colleague that entertains and educates.

James:

Find out how two female pharmacists are growing a podcast that uncovers

James:

what they and their fellow pharmacists encounter in their everyday practice.

James:

Before we dive into this episode, make sure you join the mailing list

James:

at PodcastTactics.com so you can keep learning, get inspired and stay motivated.

James:

Thanks for listening in!

James:

I'm James, the host of Podcast Tactics.

James:

Now let's get into it!

James:

Joining me right now is Michele from New Jersey, the "Garden State."

James:

Michele, thank you so much for coming on the show.

James:

Oh,

Michele:

and James, thank you for having me.

Michele:

How are you doing today?

Michele:

I'm doing

James:

well.

James:

So, uh, elephant in the room, Michele, I'm going to acknowledge that.

James:

I really should be saying thank you for joining me again.

James:

You are a very special guest for two reasons.

James:

Number one, you were my first.

James:

Uh, interview contact or coming on the show.

James:

Thank you so much for that.

James:

And number two, I didn't press record on zoom when we had our interview.

James:

So thank you for coming back and being so generous with your time.

Michele:

That's fine.

Michele:

Thank you very much for having me, actually, that happened to me

Michele:

one time before, when I was on a, my old podcast called the slot.

Michele:

I was recording with my good friend Al and I did not turn on my mic.

Michele:

So we were talking for hours.

Michele:

It was such a great conversation.

Michele:

And then all of a sudden I sent over what I thought was me talking.

Michele:

And then he just wrote back to me and says, you didn't hit the on button.

Michele:

I said, Oh my God, I'm sorry.

Michele:

Oh man.

James:

Yeah, that feeling it.

James:

I when I, you know, hung up or hung up, stop the zoom call.

James:

I was like, wait.

James:

Oh crap.

James:

I forgot to hit record.

James:

You know, like it was just such a yeah.

James:

Yeah, I

Michele:

get it.

Michele:

I get it.

Michele:

It's fine.

James:

So anyway enough about me and my age, newbie mistakes.

James:

I mean, it was a classic podcast newbie moment for sure.

James:

Um, let's talk about you.

James:

Let's dive in and talk about your podcast.

James:

What is the name of your show?

James:

And what's it about.

Michele:

Okay.

Michele:

So the new show I'm on is called "The Script RX Podcast."

Michele:

It's a pharmacy based podcast.

Michele:

It's, um, really meant to be informative, but somehow, because I'm on it, we kind

Michele:

of turned it into a comedy like thing.

Michele:

I don't think that's what Marcel really wanted.

Michele:

I asked her the other day, I said, why exactly do you want us to start a podcast?

Michele:

And I'm going to quote her.

Michele:

She said, I quote, to make the public aware of the pharmacy challenges and

Michele:

empower them with drug information and tell the public have a better

Michele:

experience when they visit their local pharmacy by telling stories and making

Michele:

it easy to listen and comprehend.

Michele:

Yeah.

Michele:

So, so far we've done three episodes.

Michele:

And I think as we go on, it's getting better and better because

Michele:

number one, I'm a newbie too.

Michele:

I'm a first time editor of a podcast, which is ironic because

Michele:

I'm also helping my cousin do her podcast and that's jazz related.

Michele:

So it's, it's a slow process.

Michele:

But right now, it's, it's a lot of fun.

Michele:

It's a lot of fun.

Michele:

I'm learning more about myself, how I work with other people and

Michele:

just the pharmacy world altogether.

James:

How did, uh, talk about the, uh, the origins of your guys's podcast who

James:

came, who was, who, whose big idea was it.

Michele:

Oh, that was Marcel.

Michele:

Oh, Marcel.

Michele:

She's the brains behind everything.

Michele:

I just tag along.

Michele:

I think that's my, my thing.

Michele:

I tag along to it.

Michele:

Oh

James:

yeah.

James:

You know, I'm a follower too, actually.

James:

It's it.

James:

That's interesting.

James:

You know, I, I, I don't mean that in a bad way, you know, I, I, uh, you know, I

James:

like to, um, sometimes I like to leave, but, you know, sometimes I hate, I wanna,

James:

you know, go along for the ride, you know, like it's, it's fun to do that.

James:

Has Marcel, you know, did she have a.

James:

Uh, experienced podcasting before

Michele:

she has zero experience.

Michele:

Okay.

Michele:

And it's, it's funny because she had asked another, a coworker

Michele:

of ours if she wanted to.

Michele:

And she shied out because she also didn't know anything about podcasting.

Michele:

Plus she doesn't really like to speak.

Michele:

In front of a lot of people, not that we're, we're speaking in front of anybody,

Michele:

we're just talking over the airwaves.

Michele:

However, a lot of people do have the propensity to listen

Michele:

to what we have to say.

Michele:

So I guess she was a little intimidated by that.

Michele:

Um, I've had podcasting experience.

Michele:

Like I said, I worked on the slot podcast.

Michele:

It's based off of this Australian TV show called Wentworth.

Michele:

So I met up with a friend where we've been good friends for, I

Michele:

think two and a half years now.

Michele:

Wow.

Michele:

It's a long time.

Michele:

And he just blurted out and said, why don't we do a podcast?

Michele:

Because the only podcast that he knew of.

Michele:

That was Wentworth related was according to him shite.

Michele:

So I, I saw it as an opportunity.

Michele:

I was like, Oh yeah, because I wanted to, you know, I wanted to.

Michele:

Interview the stars, you know, I thought this was my way of getting closer to them.

Michele:

However, I was so wrong in thinking that way.

Michele:

I learned a lot again about myself, about the industry.

Michele:

About individuals who have higher ranking than I do.

Michele:

And it's just really political and it's, it doesn't have to be that

Michele:

way, but it's most unfortunate.

Michele:

We were really doing good until COVID, I don't know what's going to happen

Michele:

post COVID because the season is coming to an end this year, back to the

James:

script RX podcast.

James:

Um, what kind of, uh, you know, challenges are you guys facing with that?

James:

Let's start with that.

James:

Well

Michele:

right now building our audience so far, we're going to our friends and

Michele:

family and say, Hey, listen to this.

Michele:

But as you know, most people aren't really interested in listening to

Michele:

pharmacy podcasts because they think, Oh,

James:

boring.

James:

I'm going to say, I'm not, I'm not no spoilers yet.

James:

I know I want to get to your episode, but keep going.

James:

I want to, I'm going to challenge you on that challenge.

James:

But yeah, go ahead.

James:

I understand what you're saying.

Michele:

Yeah.

Michele:

I get it.

Michele:

Consensus that when people hear about healthcare and pharmacy, they lent, uh,

Michele:

these people are just pill counters.

Michele:

I don't know anything.

Michele:

Talk about this, or, you know, they're the drug information specialists.

Michele:

So they're going to talk to me about COVID.

Michele:

I already hear more than enough that I need to know about

Michele:

COVID on Facebook and Twitter.

Michele:

I don't need a pharmacist to tell me anything about it.

James:

Yeah.

James:

You must love to hear that that must be the doctor equivalent to web MD, you

Michele:

know?

Michele:

Oh yeah.

Michele:

Definitely.

Michele:

Even though web MD is quite, uh, it has a lot of good content, but I

Michele:

will say you cannot take away from the real health care professional.

Michele:

The pharmacist, the doctor, the nurse, nurse practitioner, physician

Michele:

assistant, they have a little bit more educational background and insights.

Michele:

As opposed to what somebody is just posting on the internet.

Michele:

Talk about

James:

co-hosting.

James:

How has that for you guys?

Michele:

Well, for me, I'm used to it because like I told you, I was on

Michele:

a numerous amount of other podcasts.

Michele:

So I don't mind working with people.

Michele:

And that's just my personality to begin with.

Michele:

I'm a team player.

Michele:

Marcel is very easygoing.

Michele:

She's very intuitive.

Michele:

She's very knowledgeable.

Michele:

As you can see, once you listen to the podcast, is that she's

Michele:

really the brains behind it.

Michele:

I'm more of the.

Michele:

Humor.

Michele:

I'll, you know, drop a little bit of knowledge here and there,

Michele:

but Marcel is the go-to woman.

Michele:

Look

James:

at you.

James:

You're underselling yourself.

James:

Come on.

James:

You are knowledgeable, but you have that blend of humor too.

James:

So.

James:

You know, that's appreciated from this listener, from this fan, I will say, I

James:

appreciate, uh, you know, th the balance that you, and, you know, and, and Marcel

James:

are able to keep with, um, you know, your stories helping, because they do

James:

feel like it is very well balanced.

James:

Uh, but I'm jumping the gun.

James:

You're welcome.

James:

And I'm glad, I'm curious about how you guys, um, approach,

James:

you know, Episode creation.

James:

Like, do you guys just keep a journal of some type and just, you

James:

know, or do you spitball and say, Hey, let's talk about this this

James:

week, or what does that look like?

Michele:

Well, in the beginning, Marcel approached me and

Michele:

said, we should do a podcast.

Michele:

And this was a couple of months ago.

Michele:

So we decided that we were going to do these particular topics.

Michele:

And do we have stories, true stories, or with a little bit of pizazz in there?

Michele:

If we had any of those topics to talk about, which ones should we do first?

Michele:

Which one should we do next?

Michele:

And that's how it came about.

Michele:

And we decided, well, do we want to record a couple first and

Michele:

just distributed all at once?

Michele:

Or do we want to just do it one at a time so that we can try and build our audience?

Michele:

And what we finally decided on was that we were going to record a few.

Michele:

Which we did.

Michele:

And then we would start to produce within the, the next year.

Michele:

And that was this year.

James:

What do you want your listeners to get out of your show?

Michele:

That's a good question.

Michele:

Um, well, I want them to laugh.

Michele:

I want them to appreciate that pharmacy is more than just pill counting and

Michele:

individuals who seem like they're uptight.

Michele:

Okay.

Michele:

The majority of pharmacists are quite easygoing.

Michele:

It's just the workflow and the work load and the stress of the

Michele:

job can put you off of them.

Michele:

But they're very approachable.

Michele:

They're extremely knowledgeable.

Michele:

And we just want them to realize that there's more to pharmacy

Michele:

than just what meets the eye and how it's presented to them from.

Michele:

Social media, what you see on TV and things of that nature.

James:

Yeah.

James:

It's an interesting it.

James:

That is an interesting point.

James:

And I'll say that because when I saw your submission.

James:

I, you know, I was very interested in like, how, how

James:

are they going to pull this off?

James:

You know, like I had a preconceived notion of pharmacist.

James:

I don't know where that came from.

James:

To be honest with you, I have no idea where that came from, but

James:

it was there, um, suffice to say, you guys blew it out of the water.

James:

Um, and we'll talk about that in a little bit, one more second here with

James:

that, but, um, Uh, you know, I, I do want to know what your guys' hopes are

James:

for, uh, the future of your podcast.

James:

What are you guys hoping?

James:

It looks like, you know, six months down the road next year,

Michele:

I feel that we would be the go-to drug, informational specialists.

Michele:

Like they, we, we have a Facebook group actually.

Michele:

So if you want to join our Facebook group, we give free, um, drug information.

Michele:

We answer questions free of charge.

Michele:

We also have a, we help site that if you want to get discounted medications,

Michele:

you can just go there, download the card, take it to your pharmacy and

Michele:

get some discounted medications.

Michele:

We have a blog that you can also look at, and it has a little bit

Michele:

of information that can help you answer some of your questions.

Michele:

And also that has the, we help site that you can download your, you know,

Michele:

prescription cards so that you can get a discounted medication, especially

Michele:

Viagra hand-to-hand and, um, spoiler.

Michele:

So I.

Michele:

Down there.

Michele:

I would like us to grow our audience.

Michele:

I would like us to connect more with the audience.

Michele:

I would like the audience to feel that they're gaining something

Michele:

positive from what we're telling and what we're producing.

James:

Yeah.

James:

I, you know, that is the perfect segue into let's.

James:

Let's, let's get into an episode discussion here because I can't,

James:

you know, hold out any longer.

James:

I'm I'm chomping at the bit here.

James:

Um, You know, I, I, I listened to, would you be my Valentine?

James:

Um, was absolutely, uh, fell in love with you guys right away from,

James:

uh, the, the opening baseline.

James:

Um, I love your guys's chemistry.

James:

Uh, your stories are fantastic.

James:

I am not going to disclose anything other than, you know, would you

James:

be my Valentine is also known as the little blue pill episodes.

James:

So yeah, I mean, You know your storytelling for both of you, just really

James:

on point and very, very funny with a perfect blend of information and humor.

James:

Um, you know, tell, tell me, tell me more about how you approach putting

James:

together, you know, these stories.

James:

Are you winging it or are you outlining?

James:

No.

Michele:

So like I said before, what happened was a couple of

Michele:

months ago, we decided on which topics we wanted to discuss.

Michele:

And then we went and did our research.

Michele:

Now, mind you, we do have experienced as pharmacists, we've dispensed these

Michele:

drugs before we know a little bit more than your average, Joe, who does

Michele:

a Twitter search or Facebook search.

Michele:

So it's not that difficult to put together something when you already

Michele:

know what you're talking about.

Michele:

The funny part was.

Michele:

The stories like, did you have a story or do you have a story?

Michele:

And we'd exchange stories that we've had when we had encounters

Michele:

with those particular medications and the patients and the medical

Michele:

staff and what may have you.

Michele:

And then we would just go forward from there.

Michele:

The special effects that's me, because I'm just thinking about some type of.

Michele:

Comedian like friends or I don't know, some other funny sit-com and

Michele:

you have your little bits and pieces in there that you just throw in.

Michele:

It just comes to me when I'm listening to the podcast and editing it.

Michele:

And then after that, that's when I start to add that.

Michele:

The sound bites in

James:

there.

James:

I appreciated those.

James:

I thought that that was a timed, um, you know, provided some comic relief and

Michele:

that's another thing we wanted to do.

Michele:

We wanted to add some comic relief because right now in such a dark time

Michele:

that we're in, we just wanted to alleviate some of the stress that people have,

Michele:

because we do understand there's a lot of pressure going on for the hundreds

Michele:

and thousands of families out there who.

Michele:

Got laid off.

Michele:

They have mouths to feed, they have bills to pay, and sometimes a lot of people turn

Michele:

to podcasts to listen, whether it's for mental support or they just want to laugh

Michele:

or forget about their reality of life.

Michele:

And even though what we're talking about is real.

Michele:

It puts a spin on it in a positive way.

James:

When I was listening to that episode, I thought I was going to

James:

like multitask and, you know, do work while I was listening to it.

James:

And almost from the get-go when you started in with your, your story

James:

about the man phoning in for help, uh, with his, um, well, his lack of

James:

functionality, let's just call it that.

James:

Uh, I stopped working and I just sat down and.

James:

Enjoy the show.

Michele:

Yeah.

Michele:

And that's, that's our, that's really our main goal to try and

Michele:

enlighten individuals and also put a nice, happy spin on it as well.

Michele:

I mean, not everything is going to come up and roses.

Michele:

Sometimes you're going to have to get, put your feet down in the shite.

Michele:

As they say, which w we'll probably cover something like that sooner, later on in

Michele:

future episodes, but it it's just, I, I personally wanted it to be cute and funny.

Michele:

I do want information.

Michele:

I do want people to be more well-informed and I want them to get

Michele:

their information from the people who are actually on the grounds.

Michele:

Doing the work, understand the work and not just buy some Twitter feed or Redick.

Michele:

Rhetoric.

Michele:

Yes.

Michele:

So to speak.

Michele:

Yeah.

Michele:

And also have fun doing it.

Michele:

So I'm, I'm glad you enjoyed it.

Michele:

I'm glad you learned something from it.

Michele:

I'm sure a lot of other individuals who listened to our podcast.

Michele:

Thank you very much.

Michele:

And I hope you guys continue to listen to us.

Michele:

Love you.

Michele:

Love you.

Michele:

Um, I just, I personally wanted that and I know from ourselves, she just

Michele:

wants to get the information out there and be lighthearted about it as

James:

well.

James:

The other thing too, that I was, that I got from your show is I, I learned,

James:

you know, some things like the history of, of sildenafil, you know, the

James:

history of Viagra, no idea that it was originally a blood pressure medication.

James:

Um, yeah, it was a fascinating story

Michele:

originally marketed for, uh, pulmonary hypertension.

Michele:

They still use it for that.

Michele:

Um, and as well as high blood pressure, and I guess one of the side effects.

Michele:

Happened to be well, you'll find out when you listened to the podcast, but yeah.

Michele:

Was one and that's not the first drug that's happened for, uh, I

Michele:

don't know if you know about Rogaine.

Michele:

Yeah, I've heard of that.

Michele:

That particular drug was actually also meant for, uh, high blood

Michele:

pressure, but they found that a side effect of that particular drug was

Michele:

that it would grow your hair back.

Michele:

So the amount of adverse effects were higher.

Michele:

So they decided that they would just market it for that instead.

Michele:

Of high blood pressure.

James:

That's a good pivot.

James:

I gotta say.

James:

I mean, you know, you see something like that and it's like, yeah, that's,

James:

um, that's marketable there, you know?

Michele:

Yeah, definitely.

Michele:

So what a lot of people don't understand and I guess I'll break it down here.

Michele:

We are going to break it down.

Michele:

When we were going to have a, COVID a discussion it's going to be pretty

Michele:

heated because the two of us on our, on two sides of the story, but.

Michele:

There are four phases of clinical trials.

Michele:

You know, you have the initial phase, then there's phase two and

Michele:

three, and that's a human trials.

Michele:

And then you have the fourth phase.

Michele:

That's when the drug is on the market already.

Michele:

And then they still collect data, whether or not there's

Michele:

an adverse effects going on.

Michele:

So that's why you see there are drugs.

Michele:

I don't know if you've heard of the, um, painkiller called Vioxx.

Michele:

So non-steroidal, anti-inflammatory like Motrin.

Michele:

Okay.

Michele:

And they had used it for pain management, but it was only

Michele:

supposed to be used for five days.

Michele:

It's a wonderful drug.

Michele:

Let me tell you that drug was like a lifesaver, however, unfortunately

Michele:

not only as patients, but as health care practitioners, we seem to

Michele:

violate our own rules and we go beyond what we're supposed to do.

Michele:

And because of that, that is why they had to take that medication off the

Michele:

market because they found out that it was causing serious cardiac issues.

Michele:

Now I'll tell you the reason why it caused that it's because we

Michele:

didn't follow the directions.

Michele:

If you are only supposed to take a drug for five days and you end up

Michele:

taking the drug for more than five days, something's going to happen.

Michele:

It's kind of like the speed limit is 35, five miles an hour.

Michele:

When you're doing the turns.

Michele:

If you go 50 miles an hour on those turns, you really not going to make that turn.

Michele:

Yeah.

Michele:

So it's kind of like that.

Michele:

And a lot of these drugs that they're coming off the markets and you hear,

Michele:

you know, lawyers are now pandering to you, like, Oh, this drug causes this.

Michele:

You can Sue the healthcare professional or whoever that dispense that to you.

Michele:

Yeah.

Michele:

There's a reason why these things happen.

Michele:

So.

Michele:

And, and it does, it goes back to why Marcel and I want to do this is because

Michele:

we want to try and at least let you understand the full aspect of everything.

Michele:

Got it.

Michele:

You know, it's a little more dangerous now that the.

Michele:

Pharmaceutical companies can now talk to the consumer on the TV, the way

Michele:

that they present a particular drug that, Oh, this can do this for you.

Michele:

And this can do this for you.

Michele:

And they are required to state the side effects, which they do.

Michele:

However, as a consumer, it's not really registering with you then.

James:

Yeah, that's interesting because I have noticed that they bake those.

James:

Uh, those warnings underneath these visuals that are lighter.

Michele:

That's why we want to try and diffuse that and help bring a

Michele:

little more education with the twist.

James:

Well, before we wrap things up, uh, Michele, I have,

James:

uh, one more question for you.

James:

Name a famous person.

James:

You'd be excited to learn that they listened to your podcast.

Michele:

Oh, that would have to be B Smith played by Daniel Cormack from Wentworth.

Michele:

She is my ultimate favorite.

Michele:

I mean, I love them all, but Daniel Cormack, there's just something

Michele:

magnetic and magnetic about her and she's just a wonderful person.

Michele:

I've met her.

Michele:

She's really sweet and down to earth.

Michele:

She's a lot of fun.

Michele:

And.

Michele:

Yeah.

Michele:

If Sheila send I'd be like, Oh my God, I'd scream.

Michele:

Like a little girl.

James:

We'll have to tag her when this episode goes up.

James:

That's awesome.

James:

All right, Michele.

James:

Well, tell us where listeners can find out more about you and your show.

Michele:

Okay.

Michele:

So you guys can listen to us on anchor.

Michele:

We're also on Spotify, Apple podcasts, Google podcasts, Amazon music.

Michele:

And I think we're also on SoundCloud plus, plus we also have a blog,

Michele:

which you can just do, um, a Google search we're on WordPress.

Michele:

You can look us up the RX.

Michele:

The S the script, our X podcast we're on.

Michele:

And we also have a free Facebook group that you guys can join.

Michele:

If you want to get some questions answered, we're there for you, Marcel.

Michele:

And I, and we also have some nurses are in there as well, and

Michele:

they can help you out if need be.

Michele:

We do drop a little bit of information for you and things of that nature.

Michele:

So come on down, join us and have some tea.

James:

Michele.

James:

Thank you so much for coming on again and being so generous with your time.

James:

You know, it was fun the first time.

James:

It was even more fun this time.

Michele:

Yeah.

Michele:

It's great.

Michele:

Thank you for having me.

Michele:

It's been a pleasure.

Michele:

Always loved working with you anyway, and we will always keep in touch.

Michele:

So this isn't the end.

Michele:

Yeah, you got it.

James:

You're you're stealing my line!

James:

Let's definitely keep in touch for sure.

Michele:

Yeah!

James:

Thanks again to Michele.

James:

Check the show notes for links to learn more about Michele and her

James:

show, "The Script RX Podcast."

James:

Please leave a review on Podchaser.com, and let me know

James:

what you got out of this episode.

James:

The show notes has info for how to do this and feel free to make

James:

suggestions for what I can do to make this show even better for you.

James:

And make sure you follow @PodcastTactics to learn even more

James:

about podcasting in future episodes.

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About the Podcast

Podcast Tactics
Learn How to Podcast: Insider Tips, Tricks, and Advice
Learn how to podcast, get inspired, and stay motivated! Podcast Tactics is a free show featuring in-depth conversations with new, up-and-coming, and experienced podcasters. You’ll hear their origin stories and learn how they develop and grow their show. Listen, subscribe, and follow Podcast Tactics to get a good dose of inspiration and motivation while getting to know ambitious and dedicated creators. You may even discover your next favorite podcast!

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